Tuesday, June 21, 2011

Mandarin color terms elicited from free color naming task

Tsuei-Ju Hsieh

At the AIC 2011 meeting, Tsuei-Ju Hsieh from the Chinese Culture University presented the poster Mandarin color terms elicited from free color naming task she prepared with I-Ping Chen of the Chiao-Tung University.

Up to now, there have been only few color naming experiments in Mandarin and their behavioral results are outdated. Tsuei-Ju Hsieh enrolled 36 native Mandarin speakers and asked them to freely name 121 evenly sampled stimuli sweeping the 50 cd/m2 level of the 1931 CIE chromaticity diagram. The response times were also recorded and following the production of a name, the observers were asked to give a confidence rating on a five-point scale.

The result is the identification of the foci of lexical color categories in a color naming space within Mandarin speakers, as shown in the figure below:

Mandarin color terms eliciting from free color naming task

There is significant difference in the quantity of various classes of color terms when comparing Tsuei-Ju Hsieh's results with the English color terms in a previous study elicited from a similar task.

A full journal paper is about to appear in Color Research and Applications.