Wednesday, February 10, 2010

Hottest color in 2010

What’s the hot new color for 2010? According to Color Marketing Group, the leading international organization of color design professionals, it’s grape.

In a press release, Color Marketing Group officially designated grape as 2010's color. CMG, which has been successfully predicting color trends for 47 years, says this grape — called Mardi Grape — is a sophisticated crossover between purple, brown and gray. It’s a transfer from fashion with European roots. Chosen by hundreds of color professionals as CMG’s 2010 Next Color, Mardi Grape used to be a fashion color. Now, it’s all set to be the year’s biggest star for everything else.

Said CMG president James Martin: "Purple has been with us for a while now, but the big story today is that we’re seeing purple as a neutral for the very first time. This purple is browner and grayer, a neutral we can love long-term. These days everyone is seeking versatile colors with staying power. Colors used to be the focus while neutrals were the understudies. Today, neutrals are the lead performers, chameleon colors that shift and change."

Photo:  Anna Beaudry 2009/Maria Killam Colour & Design via CMG

Photo: Anna Beaudry 2009/Maria Killam Colour & Design

Paul, I wonder how this grape relates to eggplant.