"One of the most influential committees is a group of 10 people whose names are a secret. They meet in Europe twice a year (May and November) at the invitation of Pantone, a company based in Carlstadt, N.J., whose only business is color. In fact, Pantone has a hand in the color of roughly half of all garments sold in the U.S."All of which begs the obvious question: Is this is an example of Bose-Einstein condensation (winner takes all) in a scale-free marketplace?
"Why would any designer want to run with the pack? John Crocco, the creative director for Perry Ellis, calls color forecasts 'a self-fulfilling prophecy.' He says if designers choose to follow such forecasts, then they'll be 'part of what ultimately becomes the trend.' But if designers disregard the trend, they risk irrelevance — just about the worst thing imaginable for any label."
Chicago Midway RFP Video
5 days ago