Friday, March 19, 2010

Custom Print Bigger Than Search?

Last week Fast Company published a graphic that showed the spending on marketing and advertising in 2010. It's an interesting figure with lots of items of discussion. One thing that caught my eye was the difference betwen custom print versus online search.

The marketing and advertising spend for custom print publications is estimated at $19 billion while search engine ads is estimated to be $14 billion.

1 comment:

  1. It would be interesting to know the success of those two modes, either by click-through/response or even better revenue/$ spent.